My new book is somewhat ambitiously called "The Future of Marketing". I've just released the chapter headings for part one, which looks at how the corporate/customer relationship has evolved to give customers all the power.
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My company has just released our first infographic - pulling together a variety of stats on corporate marketing trends and priorities right now.
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The relationship between individual consumers and brands was changing before the advent of social media. Now, it seems those customers — comfortable with the new power they wield in the discussion around your brand—are expecting a better experience from the brands they interact with.
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Some thoughts on how marketing - as a responsibility and a department - should evolve
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I'm working on a book - on the future of marketing. It's my first book. Challenge number one is asking the right questions. So here are my first 13.
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