How to measure the effectiveness of your content campaigns

In the run up to our first conference on Content Marketing, I moderated a fascinating discussion o measuring the effectiveness of content campaigns.

It's available for you to stream/download here.

It features 

• Jeff Pundyk, VP of Global Content Solutions for the Economist
• Ana VIllegas, Marketing Director for Dell
• Reinhardt Schuhmann, Product Manager for Trackx
• David Savoy, Digital Marketing & Strategy Director for Farmer's Insurance